AQ Strong Performance Coach Apprenticeship 

Become the Coach Athletes Trust - Not Just Another Certified Trainer

The AQ Strong Performance Coach Apprenticeship is a high-impact, in-gym mentorship designed to develop coaches who can think, adapt, and lead — not just follow programs.


This is not a weekend certification. It is a 8-week professional apprenticeship that blends classroom learning, real gym-floor coaching, and guided practice inside AQ Strong. 
Drag to resize
Course Dates : 14–15 March & 21–22 March
Applications Close : 8 March (or once full)
Course Start Date : 14 March
Spots Available : 12 Max
Standard Fee : $14,800
COURSE OVERVIEW

Classroom Learning (12 hours) 14-15 March
Practical Learning (12 hours) 21-22 March
Class Schedule | 9:00AM - 5:00PM (Lunch 12-2PM)

Additional Immersion (8 weeks)
・12 hours : Training as an athlete in SPC classes
・12 hours : Assistant Coaching (SPC) under mentorship
・8 weeks : Off-peak open gym access for guided practice

BONUS!! 
・1 hour career consultation with AQ Strong Managing
Director, Marco Ferdinandi

Early Bird : $12,800 

—————— Lasts until 22 February only! 



Additional discount for AQ Members - Inquire now on WhatsApp 6763 2813! 


Why Most PT Certifications Fall Short?

Many PT certifications look good on paper but leave coaches unprepared for real-world coaching.
Common gaps include: 

・Theory-heavy learning with little real-world application
・Controlled environment training that doesn’t reflect messy gym floors
・Fitness-focused content with minimal exposure to athletic performance or longevity
・Skills for small group coaching overlooked
・Soft skills like communication, cueing, motivation, and leadership ignored
・Methods taught without context or understanding of why they work
・Lack of critical thinking, problem-solving, reflection, and guided feedback
・Limited individualized coaching feedback

The result? Coaches who lack confidence, adaptability, and real-world effectiveness.

THE PROBLEMS WHY IT MATTERS HOW WE SOLVE IT
To much theory - no context You know the exercises but can't apply them under real situations Learn to apply science on the floor with clarity
Controlled environment Role play don't prepare you for messy sessions Real gym-floor coaching with live athletes
Fitness-only approach Little insight into athletic performance or longevity Integrated S&C, performance, and recovery programs
Small group coaching ignored 1-on-1 skills don't translate Hands-on group coaching practice and mentorship
Soft skills overlooked Clients disengage, motivation drops Communication, cueing, motivation, and coaching presence taught and practised
Methods without practiced context Following programs blindly limits decision-making Understand why every method, rep and program works
No reflection/ problem-solving Critical thinking and self improvement are missing Guided reflection, feedback, and problem-solving frameworks
Limited personal coaching You don’t know where to improve Individualized coaching feedback from experienced mentors

The AQ Strong Performance Coach Apprenticeship is a true accelerator program, designed to make you the coach athletes trust — able to think, adapt, and lead in any situation

IS THIS COURSE FOR YOU?

This apprenticeship is designed for coaches who already have a foundation and are ready to level up.

THIS PROGRAM IS IDEAL FOR - 
・Coaches who have obtained a CPT or equivalent qualification and want to move beyond textbook knowledge
・Coaches with a basic understanding of exercise science who want to apply it with clarity and context
・Personal Trainers with 1–2 years of coaching experience seeking stronger decision-making, confidence, and direction
・Personal Trainers who want to coach with clarity, presence, and consistency — not guesswork
・Strength & Conditioning Coaches looking to elevate their soft skills, communication, and coaching presence
・Athletes transitioning into coaching roles who want to build a solid professional foundation

YOU SHOULD APPLY IF YOU -
・Want to coach people, not just movements
・Are tired of chasing trends and conflicting information
・Want real-world coaching experience, not just theory
・Are open to feedback, reflection, and growth

This is NOT FOR YOU if -
・You are looking for quick certifications or shortcuts
・You are unwilling to coach on the floor and be challenged
・You want templates, hacks, or methods without understanding the why

Core Pillars of the Apprenticeship

Coach DNA

Identity before methodology. Develop your coaching model, values, and decision-making framework.

The Art Within the Science

Buy-in, behavioural psychology, motivation, reflection, and coaching presence.

The Science in Coaching

Exercise science, program design, testing, biomechanics, nutrition, recovery, and metabolic training — applied with context.

Practical Knowledge

Effective coaching in chaotic reality: cueing, session flow, group vs PT, and real-time decision-making.

Business Essentials

Client acquisition, retention, ethical selling, and sustainable coaching models.

Bonus & Opportunities

Empty space, drag to resize

  • Career Pathway Opportunity

    A small number of standout participants will be offered - 

    AQ Strong Full-Time Coach Role:
    • Continuous Evolution
    Coaching is always evolving. We create space for you to explore new coaching approaches, stay updated with the latest sports science, and translate knowledge into higher-quality coaching service.

    • Backed by an Elite Team
    Coaching should never be a solo journey. When challenges arise, you are supported by a team of experienced coaches. You’ll work in a collaborative environment that accelerates learning and growth.

    • True Coaching Diversity
    Work with a wide range of athletes — from youth development to active aging populations, from general fitness clients to elite and professional athletes. This breadth of experience sharpens your adaptability and coaching insight.

    *Offers are performance-based and not guaranteed

  • Bonus for All Apprentices

    Each apprentice will receive a one-hour career consultation with Marco (Managing Director) between April 20 – May 1, covering:

    • Creating your Personal Development Plan: mapping out your career over the next five years, defining where you want to be and the steps to get there
    • Next steps in your career: guidance on progression and opportunities after the apprenticeship
Think . adapt . lead

Experience coaching from both sides of the floor — athlete and coach

This apprenticeship is for coaches who want to raise their standards, not just their
credentials. 

If you are ready to think deeper, coach better, and step into the next level of your career —
apply now.

MEET TCHE coach

Coach K

Kahei Tse is a visionary entrepreneur and one of Asia’s leading authorities in athletic development and performance coaching. As Co-Founder and President of AQ STRONG, Kahei has over 20 years of experience in coaching, education, and business leadership.

He pioneered the implementation of strength and conditioning for performance in Hong Kong and has helped thousands of athletes and coaches through evidence-based training. 

Qualifications & Credentials

• Master of Science in Performance Coaching
• Bachelor of Science in Kinesiology Exercise Science
• Certified Performance and Sport Scientist (CPSS)
• Certified Strength and Conditioning Specialist (CSCS)
• Extensive additional certifications in performance science and coaching 
Write your awesome label here.
Created with